The Reputation Management Analytics report provides a comprehensive overview of your outbound number health and performance. By monitoring these metrics, you can identify numbers at risk of spam labeling and take proactive steps to maintain a trusted voice channel.
For instructions on how to enroll numbers and begin monitoring, please refer to our [Configuring Reputation Management] guide.
Premium AI Cloud
Access to Reputation Management Analytics is exclusive to customers on the Premium AI Cloud service plan. If you wish to upgrade your plan to access these insights, please contact your Account Manager.
Accessing the Report
To view your reputation data:
Log in to the AVOXI platform.
Navigate to the Analytics section in the main sidebar.
Select Reputation Management from the available reports.
Note: This report is updated on a weekly basis. Real-time updates and automated alerts are not currently supported.
Minimum Call Threshold
To ensure statistical accuracy, new numbers require a minimum of 12 outbound calls before the system can generate a reputation report. If a number shows "No Data," please verify that it has met this calling threshold.
Report Overview
The dashboard displays high-level summaries and granular, number-level data to help you manage your global number inventory.
Filtering Insights
Users may filter the report by Registered Numbers, Countries, or Billing Groups to isolate specific segments of their global voice traffic.
Global Health Summary
This section provides a snapshot of your entire enrolled inventory, categorized by their current spam risk.
Clean : No current evidence of spam labeling.
Low Risk: Generally clear, though some historical flags may exist.
High Risk: High probability of current spam labeling despite inconsistent historical data.
Spam: Consistently identified and flagged as spam.
Number Report Card
Each enrolled number is assigned a grade (A through D) based on four critical performance pillars. These grades help you understand how carriers and recipients perceive your outbound traffic.
| Metric | Definition |
|---|---|
| Maturity | Evaluates the consistency and age of the number's call history. Numbers with a stable, long-term history typically receive higher grades. |
| Desirability | Measures the frequency with which recipients accept calls from the number. Higher answer rates positively impact this score. |
| Engagement | Assesses the duration of successful interactions. Longer call durations signal to carriers that your calls provide value to the recipient. |
| Reaction | Tracks negative recipient behaviors, such as how often the number is actively blocked or reported by the end user. |
The Numbers tab provides granular data for each enrolled caller ID. By selecting Learn About Grades, users can access detailed definitions and actionable tips to improve or maintain their current standing.
Each number is assigned a grade from A (Good) to D (Very Poor) across four key pillars:
Maturity
Measures the frequency and stability of call activity.
- A (Good): Demonstrates a stable, long-term history of consistent volume. Tip: Maintain existing patterns; avoid sudden spikes.
- D (Very Poor): Little to no historical data or erratic usage. Tip: Gradually increase volume over several weeks to demonstrate legitimate behavior.
Desirability
Measures how frequently recipients accept calls.
- A (Good): High answer rates indicate that recipients find the calls relevant. Tip: Ensure call timing and relevance align with recipient expectations.
- D (Very Poor): Low answer rates may signal that the number is being ignored or recognized as unwanted. Tip: Review lead quality and dialing times.
Engagement
Assesses the duration of interactions, signaling call value to carriers.
- A (Good): Consistent, meaningful conversation lengths. Tip: Continue focusing on high-quality customer interactions.
- D (Very Poor): Predominantly short calls or immediate hangups. Tip: Verify that outbound scripts and agents are providing immediate value to the recipient.
Reaction
Tracks negative recipient feedback, such as manual blocks or spam reports.
- A (Good): Minimal to no negative feedback from end users. Tip: Maintain transparent and compliant calling practices.
- D (Very Poor): Frequent reports or blocks by recipients. Tip: This number is at high risk of permanent flagging; consider rotating it out of active use while habits are adjusted.
Frequently Asked Questions
Why hasn't my number's status changed after I improved my calling habits? Reputation data is refreshed weekly. Additionally, improving a number's reputation involves building a positive history over time across the Maturity and Engagement metrics.
Can I see which specific carrier is flagging my number? The report provides a consolidated view of your number's reputation across the telecommunications ecosystem. Specific carrier-level or device-specific data is not displayed in the current analytics view.
